The Colorado Press Association has partnered with SmallTownPapers to utilize the Better BNC online contest software for the 2010-2011 Colorado Better Newspaper contest.
CPA staff has worked hard to ensure a smooth transition to the digital platform that will ultimately help our member newspapers to participate in the annual contest in a more cost- and time-effective manner.
View the additional award categories and their respective winners here.
Advertising
Best Classified Advertising Section
Allison Miriani
Steamboat Pilot & Today
In the tough economic climate of 2010, the Steamboat Pilot & Today advertisers requested opportunities to run more coupon advertising.
Steamboat Pilot & Today responded – not just with a coupon page, but with a high-bright, heavy-weight, color “wrap” – impossible to miss, handy for shoppers and great exposure for advertisers.
The coupons were wrapped around the outside of the paper and were published every other week throughout the spring and summer producing more than $30,000 in revenue. The income offset a dip in classified line ads in 2010.
It was a “win” for the businesses that needed shoppers in a slow economy and a “win” for the newspapers’ bottom line.
Advertising Sweepstakes Winners
Photo & Design Sweepstakes Winners
Editorial Sweepstakes Winners
General Excellence Winners
© 2011 Colorado Press Association